About

My journey through the dynamic world of sports business and marketing has been nothing short of exhilarating.

My academic path began at UCFB, where I earned a BA (Hons) in Football Business and Marketing with first-class honours. During my time there, I was honoured with the Programme Award, a testament to my dedication and passion for the industry. This achievement not only solidified my academic credentials but further fuelled my ambition to excel in the field.

Today, I channel my expertise as the Social Media Manager & Marketing Associate at LawInSport. Here, I blend storytelling and data to create compelling narratives that resonate with our audience. My role is well suited to my passions—football, design, data, and high performance—all of which come together to build and engage our community.

I thrive on personal development and creative thinking, always seeking new ways to innovate and push boundaries. Whether it's through crafting engaging social media campaigns, designing eye-catching graphics, or analysing data to refine our strategies, my goal is to connect, inspire, and elevate the conversation around sports business.

In every project I undertake, I strive to blend creativity with strategic insight, ensuring that every piece of content not only captures attention but also drives meaningful engagement. My journey is fuelled by a love for football and a commitment to excellence, making every day an opportunity to learn, grow, and make an impact.

🏆 Professional Experience

LawInSport | London, UK - Sep 2022 - Present

Grew our social media community from 35,000 to 42,000 followers (+20%) over a 1 year period.
Executed social media marketing strategies for 7 different live events, selling over 200 tickets for all events, by overseeing the proactive and reactive content plan across all social platforms.
Increased monthly social media link clicks to over 18,000 (+45%), achieving marketing objectives of driving website traffic.
Created a new social media content template for promoting the latest news on LinkedIn, achieving an average engagement rate of 38% and a click-through rate of 37% over 14 total posts.
Build reports using Google Analytics (GA4) and Microsoft Excel, measuring website performance and social media analytics, identifying key trends in the data.
Led the end-to-end process of creating over 2,400 digital assets across social platforms over a 1 year period, leading to 3.2 million impressions.

Marketing Consultant - Voluntary

Smart Armor | Wycombe, UK - Sep 2022 - Nov 2022

Reporting to both Co-Founders, my role and responsibilities included:

Assisted in Successfully launching a new football product in a highly competitive sports market.
Featured the product on Pro Direct Soccer’s website, selling over 100 products in 1 month.
Leveraged existing business and personal networks, including professional football players, building brand reputation.
Supported and advised the Smart Armor team in liaison with other sales and marketing professionals working across Smart Armor projects.

Digital Marketing Intern

Get Scouted | London, UK - Dec 2021 - May 2022

Reporting to the Head of Operations, my role and responsibilities included:

Oversee Get Scouted's social media channels including Instagram, Twitter, LinkedIn, Facebook and TikTok.
Led and executed digital marketing campaigns, to support short and long term marketing objectives.
Achieved an average open rate of 43.4% and click rate of 14.4% across all email marketing campaigns using Mailchimp throughout a 6 month period.
Supported and collaborated with team members on event days to maintain a positive customer experience for every event.
Crafted compelling social media content for all digital channels using Canva Pro.

🎓 Education

BA (Hons) Football Business and Marketing (1st)

UCFB | Wembley, UK - 2019 - 2022

Grade Achieved: 1st

Awards: Programme Award for Football Business and Marketing

BTEC Extended Level 3 Diploma in Sport Performance

Portsmouth in the Community | Portsmouth, UK - 2016 - 2019

Grade Achieved: Distinction, Distinction, Merit (DDM)

Awards: Year 2 Student of the Year

🧠 Professional Skills

Social Media Marketing and Management
Email Marketing
Campaign Planning and Strategy
Project Management
Copywriting
Graphic Design
Data Analysis

🌟 Professional Proficiencies

Asana
Buffer
Canva
Google Analytics
HubSpot
Hootsuite
Notion
Sprout Social
Microsoft Office Suite (Word, Excel, Powerpoint)

❤️ Soft Skills

Accountability
Collaboration
Communication
Creativity
Critical Thinking
Team Player
Time Management
Problem Solving