Modern Marketing With Seth Godin - Key Takeaways

🚀 Course Summary

1. Modern marketing is about empathy, humility and effectiveness, and is about having the empathy to understand that your customer does not know what you know and they do not think the way you think.
2. Marketing in the modern world is about conveying a powerful business story, that allows our customers to see what we see and understand from our worldview.
3. Marketing causes change when it works, and change always involves tension. Trust can enable action, but action ultimately causes trust. To create action we as marketers, have to bring tension to the table, in a way that is ethical, welcoming and effective.

🔍 Impressions

This course helped me to understand how marketing works in the 'modern world'. Through powerful business storytelling, creating stories that resonate, identifying your most viable audience, serving your tribe, and how to build tension and trust, ultimately leading to customer action.

Throughout this course, you'll identify and answer the following questions:

1. Who are the people that you seek to serve?
2. What does your ideal customer look like?
3. Where can you identify your most viable audience?
4. Why don't people choose you?
5. How can you create a culture around your product or service and marketing?

✍🏻 My Top 3 Quotes

"Who are the people like us and what are the things like this?"

"Marketing is having the empathy to understand that our customers don’t know what we know and they don’t think the way we think."

"Our brand is the way we think about the promise that we make."

👤 Who Should Enrol On The Course?

• Freelancers
• Entrepreneurs
• Change agents
• Organisers
• Brand managers
• CEOs
• Anyone who wants to make an impact

Ultimately, this course is for anyone with an interest in advancing their knowledge around modern marketing techniques, and those who want to gain practical tips and insights from one of the world's best marketers, Seth Godin.

🌟 How The Course Changed Me

Since completing this course, my strategy has become more clear, I've developed a deeper sense of empathy for the people I'm serving, allowing me to see the market as it is.

The course has changed the way I do things, from having a more structured approach towards creating business stories, to building more trust with consumers and having a greater impact on different cultures.

🎓Enrolling On The Course

For those interested in enrolling on the course, it can be found on Udemy.

Course name: Modern Marketing with Seth Godin.