Portfolio

With a keen eye for detail, a passion for design, and a dedication to effective communication, I have collected a portfolio of creative content, designs and results which I am proud to share with you on this page.

From conceptualisation to execution, I am always striving towards leaving a lasting impression, and prioritise strategic thinking and creativity to deliver projects that exceed expectations.

Portfolio Showcase - LawInSport

Content Creation

A key highlight of my role at LawInSport has been to collaborate and lead the end-to-end process of digital content creation, ensuring consistent branding across all digital marketing platforms.

Brand Kit

Featured Events

When creating title images for each featured event, I always ensure that I'm adhering to consistent company brand guidelines above, implementing LawInSport's brand style to each graphic.

Alongside creating title images for events, I also lead the creation of marketing content to promote across social media channels, ensuring that the same consistent branding, design and colour scheme for each relevant event or campaign is maintained, as highlighted below.

Football Law Conference 2023

21-22 May 2023 | Manchester, UK

Global Summit 2023

09-10 October 2023 | London, UK

Sports Law Arbitration Moot (SLAM) 2023

22-23 April 2023 | Lausanne, Switzerland

LawInSport Mentoring Scheme

September 2023 | London, UK

Coherent Colour Schemes

From the title image, through to each social media graphic, every design is thoughtfully crafted using colour schemes which compliment one other, for effective brand consistency and imagery that will catch the eye of our audience.

The key objectives and strategy for the social media content includes:

Driving website traffic
Increasing brand visibility
Implementing call to action links on each post
Using a 'less is more' approach to our copywriting strategy
Utilising algorithms, trends and the latest features on each social platform, including carousel posts, stories, threads and more.

Results across the past year (Jan 01 2023 - Jan 01 2024):

3.2 million Impressions (+70.1%)
172k Engagements (+119.5%)
128k Post Link Clicks (+149%)
5.2% Engagement Rate (+29.1%)

Here are some examples of my highest performing content on LinkedIn:

LawInSport publishes articles covering the latest legal developments from the world of sports law.

To ensure that this content is suitable for promotion across social media, I led the creation and implementation of a social media graphic design, which includes and presents vital information from the article in a professional manner.

LawInSport Article

The content strategy is to promote these articles as a round-up post, presenting them as a carousel style post on LinkedIn.

The post will include a round-up of the articles on a weekly basis. This strategy is taken to capitalise on the LinkedIn algorithm, improving post credibility as it includes author expertise and insightful and educational content.

Content Results

This strategy has been proven to be one of our most effective content pillars on LinkedIn, as the data shows us:

29.05% Engagement Rate (from 7,266 impressions)
28.03% Click-Through Rate (a key LinkedIn KPI that we focus on)

Webinars

I have also led the creation of title images for featured webinars at LawInSport, for a variety of different topics including safeguarding in international sport, mediating football disputes, protecting children in sport and breaking into sports law.

A key highlight of my role as the Digital Marketing Intern at Get Scouted was to:

Formulate digital content for social media
Maintain consistent brand guidelines
Capitalise on the latest social platform trends
Create visual stories through the promotion of football scouting showcase events.

Short-Form Videos and Trailers

Alongside creating visual graphics for social media, I led the creation of short-form video content and showcase event trailers, to promote on YouTube, using the Da Vinci Resolve software throughout the creation process.

Marketing The World's Best Shinpads - Smart Armor

During my role as a Marketing Consultant (Voluntary) for Smart Armor, I played a pivotal role in overseeing communication, content and the brand voice of Smart Amor across their social media channels, leveraging existing business and personal networks to achieve sales targets.