Smart Armor: The World's Best Shinpads?
From September 2022 to November 2022, I had the pleasure of working alongside both Smart Armor Co-Founders Bob Sangar and Krishan Hundal, with the task of successfully launching the Smart Armor shin pad and brand in a highly competitive sports market.
Who Are Smart Armor?
"Created from a simple belief - "there must be a better way", Smart Armor collaborated with the world-leading team at Rheon Labs. These shin pads have been created to be the most flexible, comfortable, breathable and high performance shin pad possible. They offer levels of technological advancement never seen in football protection."
"This ultra-high energy absorbing smart-material-engineered and patented by Rheon Labs, was developed at Imperial College, University of London. Smart Armor are extremely proud to have worked with Rheon Labs to produce this unique product that is designed and developed in the U.K."
Feel Good. Play Better.
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My Role At Smart Armor
Reporting to both Co-Founders, my role and responsibilities included:
- Aid in successfully launching the Smart Armor shin pad and brand in a highly competitive sports market.
- Overseeing communication, content and the brand voice of Smart Amor across their social media channels.
- Leveraging existing business and personal networks, to achieve sales targets.
- Crafting graphics and short form video content, capitalising on industry trends and unique brand storytelling.
- Supporting and advising the Smart Armor team in liaison with other sales and marketing professionals working across Smart Armor projects.
- Playing a pivotal role in brand development, prioritising brand consistency and digital growth in alignment with company goals.
Launch Results
Following the product launch, the shin pads were quickly seen in action from professional football players throughout the English Football Leagues.
Pro Direct Soccer
The Smart Armor shin pads are also now featured on Pro Direct Soccer's website, available to order there.
Product Reviews
Thank you Smart Armor
My experience with the Smart Armor team equipped me with vital experience and knowledge in understanding how to successfully launch a new product in a highly competitive market, whilst supporting and advising sales and marketing professionals working across Smart Armor projects, and leveraging personal and business networks to support the companies objectives.
I look forward to seeing Smart Armor continue to rise as the number one football shin pad in the industry. If you would like to get yourself a pair of Smart Armor shin pads, please see the link below:
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